Arseni Filon

Start, for other trades

other trades. A written plan, with the price on it.

Send your business, your trade, and the towns you work. The plan comes back by text the same business day, from me.

Google4.722 reviews Trustpilot
  • 24client sites live
  • 129town pages on them
  • 3estimating tools live
  • 272pages built
From $1,500First draft in 7 business daysThe plan
Volks Roofing home page
Volks Roofing. A site I built, live today.

See all the work

Arseni FilonEngineer and owner. This comes to me, and I answer it myself.

Your trade

Option

In this option

  • A page for each service
  • 20 town pages
  • Quote wizard
  • Instant lead emails
  • Lead attribution and a dashboard
Your home town first. Each town gets a page of its own, and the plan below is written with them.
Your plan comes to it by text the same business day, from (206) 468-2416.

Only the mobile number is required, and nothing is charged by sending it. Start today, and your first draft is due in 7 business days.

Or text me, (206) 468-2416

Google4.722 reviews Trustpilot

Built for

How it works

One system, from the search to the signed job.

A homeowner types the job and the town. The page for that job in that town comes up, the quote tool prices it, the email reaches you the same minute with the search that found you, and you call first. Every part is on every site on this page, and each part has a name and a reason.

  1. The homeowner

  2. Your site

    TypeScript on Next.js, deployed to Cloudflare Workers

    • A database at the edge
    • Object storage for files

  3. You

  4. Google Ads

Each ad lands on the page built for that job.

The work

Four of them, close up

Each one is live today. Open the case study for the form, the emails, and the pages behind it.

See all of them

DWV Construction

Design-build remodeler, Portland, Oregon

A remodeler’s site built around its project photographs.

Pages
32
Town pages
15
Built
Website, permit check, and Google Ads

See how it was builtdwvconstruction.com

DWV Construction home page

Volks Roofing

Roofing, Vancouver, Washington

Type an address and the roof is measured and priced.

Pages
28
Town pages
11
Built
Estimating engine, website, and lead pipeline

See how it was builtvolksroofing.com

Volks Roofing home page

The ICF Guys

ICF home builder, White Salmon, Washington

Wall dimensions and openings become a block count.

Pages
22
Town pages
12
Built
Estimating engine, website, Google Business Profile, and Google Ads

See how it was builttheicfguys.com

The ICF Guys home page

Rainier Delivery

Moving and delivery, Federal Way, Washington

Family owned moving and furniture delivery around Federal Way, with flat hourly rates stated on the homepage.

Pages
23
Town pages
10
Built
Cost calculator and website

See how it was builtrainierdelivery.com

Rainier Delivery home page

All of them, on an iPhone.

Contractor sites, and the tools inside them. A page for every town, a quote tool for the trade, and a price before the call. The one for your trade is first, and every one of them opens.

And 10 more, from Seattle to Dubai. Each one opens.

What you get

Three estimating tools and a quote wizard, live on client sites

Each one prices or books the job on the contractor's own terms before anyone calls. A roof measured from satellite data, a wall turned into a block count, a move priced by the size of the home, and a quote wizard that takes the photos and books the site walk. Each was recorded on a copy of the site.

A recording of the quote wizard on the Volks Roofing site, filled in on a phone
The quote wizard on volksroofing.com, recorded with a made up customer.
A recording of the quote wizard on the Terra Install site, used on a phone
The quote wizard on terragcnw.com. The job, the photos, and a time for the site walk go in, and the request lands with the walk already booked.
A recording of the moving quote on the Rainier Delivery site, used on a phone
The moving quote on rainierdelivery.com. The price shows the moment a size is picked.
A recording of the block estimator on the ICF Guys site, used on a phone
The block estimator on theicfguys.com. Two numbers go in, and a budget range and a take-off sheet come out.

The email that follows, the same minute

Four of them, from four sites. The name, the phone, the job, the town, and the search that found the contractor. The customers are made up, and the emails are the ones the sites wrote.

The email Volks Roofing gets for a request
Volks Roofing. The email the site wrote, the same minute.
The email The ICF Guys gets for a request
The ICF Guys. The email the site wrote, the same minute.
The email Terra Install gets for a request
Terra Install. The email the site wrote, the same minute.
The email Northern Electrical gets for a request
Northern Electrical. The email the site wrote, the same minute.

And the numbers, on your phone

Every site ships with a dashboard. Visits, leads by source, and phone taps, with no cookie banner. These show sample numbers.

The dashboard on a phone, with visitors, leads, and phone taps, shown with sample numbers
Visitors, leads, and phone taps, with sample numbers.
Traffic sources and the path from visit to lead on the dashboard, with sample numbers
Where visits come from, and the path from a visit to a sent lead.
Recent leads on the dashboard, each marked with its channel, with made up names
Recent leads, each marked with its channel. The names are made up.

Everything in the build

What each option includes, in full

Every line here is live on a site above. Your plan says which of them are yours, and the ring marks the option on the plan.

Site

$1,500

For a trade that needs a real site.

  • Edge-rendered web platformYour pages are served from the data center nearest the homeowner, so the site opens fast on a phone in a driveway.
  • Custom design and copywritingEvery page is designed and written for your business, so it reads like your company.
  • A page for each serviceA homeowner searching for one job lands on the page about that job.
  • 20 town pagesYou have a page that can come up when someone searches your trade and their town.
  • Quote wizardThe homeowner picks the project, the scope, the timeline, and the budget, adds photos from a phone, and picks a time for a site walk, so the lead arrives ready to price.
  • Instant lead emailsEach request reaches your inbox the moment it is sent, with the name, phone, project, photos, and source. The homeowner gets a confirmation with your number on it.
  • Lead attribution pipelineEvery lead is traced to the search and the town that produced it.
  • First-party analytics dashboardVisits, leads by source, and phone taps, live on your phone, with no cookie banner.
  • Structured data graphSearch engines and AI assistants are told, in their own format, what you do and where you work.
  • Reviews, license, and insuranceYour reviews are on the site, your license number is at the top, and you get a one-tap link to text a customer for a review.
  • Email deliverabilitySPF, DKIM, and DMARC are set on your domain, so your replies to homeowners reach the inbox.
  • Security and accessibilityBot checks on every form, a firewall, and pages built to WCAG AA.
  • Launch checklistEvery form, link, and phone number is tested on real phones before the site goes live.
  • HostingNo cost. Your domain is registered in your name and costs you about $15 a year.
  • Punch listFor 14 days after launch, anything on the plan that is off gets fixed.

Site with Tools

$4,000

Everything in Site, and these. For a contractor whose jobs run over $10,000.

  • A quote tool for your tradeRoofers get the roof measured from satellite data and priced on their own per-square rates before anyone calls. Other trades get an estimate built on their own numbers.
  • Map listingsYour Google Business Profile, your Apple Maps listing, and your Bing listing are built or rebuilt and verified.
  • 40 town pagesTwice the towns of a Site.
  • Project pages with before and after slidersEach finished job gets its own page, with photos captioned by town and the scope of work.
  • Cost pagesHonest price ranges for the jobs homeowners research, so you are found by the search that comes before the hire.
  • Intake chatA scripted chat that takes the job details at 9 at night and has them in your inbox by morning.
  • 60 days of updatesNew photos, pages, and wording at no charge for 60 days after launch.
  • A written readout at day 30Which pages and towns produced requests, and what I would do next.

Lead System

$5,000then $1,000 a month

Everything in Site with Tools, and these. For the same contractor, ready to run Google Ads.

  • Search demand, in the planBefore I build, you get search demand by service and by town for your trade, and who you are up against, in writing.
  • A Google Ads account built by handSearch campaigns only, in your own account, with your card paying Google directly.
  • A landing page for every ad groupA repair search lands on the repair page.
  • Offline conversion importYour signed jobs and their values go back into Google Ads, so the bidding learns which searches produce signed work.
  • Every search term read twice a weekWasted searches are blocked. Searches that produced leads become keywords.
  • A report every week, written by handSpend, clicks, every lead by name and town, and what I changed and why.
  • Care, includedUptime, updates, seasonal pages, and small changes, for as long as the ads run.
  • One client per trade per marketI do not run ads for another contractor in your trade in your towns.

Finished work

Your finished jobs, on their own pages

On a Site with Tools, each finished job gets a page of its own, with the photos captioned by town and the scope of work, and the gallery holds them all. A search for a kitchen remodel lands on kitchens you have already built.

Four of those pages, on four sites. Each one opens.

The price

Three ways to buy. Every price is right here.

Nothing is due until you have read your plan. There is no monthly fee on any site.

For contractors, through Contractor Marketing NW, at the prices on its site. Each one includes everything in the one before it.

Recommended for other trades whose jobs run over $10,000.

Site

$1,500

A fast site with a page for every service and every town you work, and every lead traced to its source.

  • A page for each service
  • 20 town pages
  • Quote wizard
  • Instant lead emails
  • Lead attribution and a dashboard
  • 14 day punch list

First draft in 7 business days. $750 to start and $750 at launch.

Recommended for other trades whose jobs run over $10,000.

Site with Tools

$4,000

The site, plus a quote tool for your trade, your map listings on Google, Apple, and Bing, and pages for your finished jobs.

  • Everything in Site
  • A quote tool for your trade
  • Map listings on Google, Apple, and Bing
  • 40 town pages
  • Project pages and cost pages
  • 60 days of updates

First draft in 14 business days. $2,000 to start and $2,000 at launch.

The full system

Lead System

$5,000then $1,000 a month

Site with Tools and Google Ads, built together and run by me.

  • Everything in Site with Tools
  • Google Ads built by hand in your account
  • A landing page for every ad group
  • Signed jobs sent back to Google Ads
  • Every search term read twice a week
  • A weekly report written by hand

$2,500 to start and $2,500 at launch. The ads are month to month.

The dates

Your dates, if you start today

  1. NowYou send the form. About a minute, and only your mobile number is required.
  2. The same business dayYour plan comes by text. One page, with your towns, your pages, the price, and the dates.
  3. 7 business daysYour first draft, if you start today. A Site takes 7 business days.
  4. 7 days laterYour site is live, 7 business days after you approve the draft.

What comes back

One page, with the price on it.

Type your company and your towns in the card at the top and this plan is written for you, with your trade's pages and your towns on it. Until then it is a sample, for a made up company, so you can see the length and what is on it.

Get my written plan

Volks Roofing on an iPhone
What a plan turns into. Volks Roofing, a site I built from one.

The planOne page

Arseni FilonContractor Marketing NW, the trades practice of ePageUSA

Plan for Sample Contracting Co.

Sample. This company is made up.

What I understood

Sample Contracting Co. is a contractor in Tacoma, licensed in Washington. You work 12 towns in the South Sound. You want more of the jobs you are best at, and fewer of the rest. Today your site is three pages and has no page for any town but Tacoma.

What I recommend

Site. A fast site with a page for every service and every town you work, and every lead traced to its source.

What you get

  • Pages for your services. One for each service you do, named the way a homeowner searches for it.
  • Pages for your towns. The towns you work.
  • A quote wizard that asks the job, the timeline, and the budget, and takes photos.
  • Your reviews on the site, and your license number at the top of every page.
  • A dashboard on your phone, with visits, leads by source, and phone taps.
  • Every lead emailed to you the moment it is sent, and traced to the search and the town it came from.

The price

Site, $1,500. $750 to start. $750 at launch.

Your domain costs you about $15 a year. Hosting costs you nothing. There is no monthly fee on the site.

The dates

First draft 7 business days after you start, with the date written here.

Live 7 business days after you approve the draft.

What you own

Your domain is registered in your name.

To start

Reply yes. I send the invoice for the first payment, and day one is the day it is paid.

Arseni Filon(206) 468-2416

A real plan also carries search demand for your trade, by service and by town, which this one leaves out.

Every town

A page for every town you work

Each one is written for that town and for the search a homeowner there types, so a search for your trade and their town has a page to land on. Four of them, on four sites, and under them the sample's own pages, as the site would hold them.

Four town pages, on four sites. Each one opens.

sitemap, the sample's

/                               Sample Contracting Co.
/services/                      Services
/services/one-for-each-service-you-do  One for each service you do
/services/named-the-way-a-homeowner-searches-for-it  Named the way a homeowner searches for it
/areas/                         Service area
/areas/the-towns-you-work       Other trade in The towns you work
and 19 more town pages on a Site
/quote                          The quote wizard
/reviews                        Reviews
/contact                        Contact
Arseni Filon

Arseni Filon

Engineer and owner. Rated 4.7 on Google.

2,759 commits in 2026, across 31 repositories.

FebMarAprMayJunJulAugSepOct

Client code is private. Counted on October 14, 2026.

Ask me, (206) 468-2416

Questions

What contractors ask first

What it costs

A Site is $1,500. A Site with Tools is $4,000. The Lead System is $5,000 to build and $1,000 a month while the ads run. There is no monthly fee on any site.

How long it takes

The first draft of a Site is ready in 7 business days. A Site with Tools takes 14. The site goes live within 7 business days after you approve the draft.

What you send

Your logo, photos of finished jobs with the town each one is in, your license number, and the towns you work. Send what you have, and I ask for the rest by text.

If you already have a site

Send me the address. I tell you in writing what it is missing, and if the answer is nothing, I say so.

How you pay

By invoice, with a card or a bank transfer. The invoice comes with your written plan. Half is due to start and half at launch, or 30 days after the first draft reaches you, whichever comes first.

Starting with a Site

Start with a Site. Step up within 90 days of launch and everything you paid counts toward a Site with Tools.

Search

Built in. Every site has a page for each service and each town, structured data for the search engines, and speed. The only monthly bill is for the ads, because the ads are the only work that happens every month.

Whose name things are in

Your domain is registered in your name, and you pay the registrar, about $15 a year. Your Google Ads account runs on your card, with you as an administrator. Your Google Business Profile is yours. I am added to each, and you can remove me.

Your competition

With the Lead System, I do not run ads for another contractor in your trade in your towns.

What I never promise

A ranking, a number of leads, or revenue. I promise the work on your plan, the dates on your plan, and the reports.

By trade

A plan for every trade

Each one opens on the plan for that trade, with the site I built for it, the recording, and the email.

Your plan

The next site here is yours.

Send your trade and your towns. The written plan, with the price on it, comes by text the same business day.

Get my written planOr text me, (206) 468-2416

Google4.722 reviews Trustpilot
Get my written plan