Every project runs the same way, and each step has a reason.
Before you pay
You send what you need built, and I reply the same business day. A contractor gets a one page plan with every page, the towns, the tools, the price, and two dates, and nothing is due until he has read it.
A custom build starts with a written plan of what will be built and in what order, with a fixed price for the build. That plan costs $1,500, it is yours to keep, and the $1,500 counts toward the build.
Not a contractor
The Plan$1,500
A written plan of what will be built and in what order, with a fixed price for the build.
It is yours to keep, and the $1,500 counts toward the build.
The planOne page
Nothing is due until you have read it.
The build
The first draft of a Site is ready in 7 business days. A Site with Tools takes 14. The site goes live within 7 business days after you approve the draft. Every build is paid half to start and half at launch. After launch a Site has a 14 day punch list, and a Site with Tools has 60 days of updates and a written readout at day 30.
The build
Homeowners search for a service in a town. So every site has a page for each service and a page for each town, 20 towns on a Site and 40 on a Site with Tools. They also want to see a job like theirs before they call. A Site with Tools adds a page for each finished job.
A town page, a service page, and a finished job on volksroofing.com. Each one opens.
The build
Every price, every date, and every count on this site is read from one file. The build stops when a page states a price that is not in it. A number is typed once, so it cannot drift from page to page.
content/work-with-me.json
Arseni Filon
{
"name": "Site",
"price": "$1,500",
…
},
{
"name": "Site with Tools",
"price": "$4,000",
…
},
{
"name": "Lead System",
"price": "$5,000, then $1,000 a month",
…
}
The pricing page on this site reads this file.
Before launch
A script opens every page of this site before a launch. It fails on a broken link, a missing title, a missing share image, or structured data that does not parse.
Checked 27 pages, 561 pictures, 38 structured data blocks. No problems.
This site, checked when it was built on October 14, 2026.
Before any site goes live I run the checklist on real phones.
After launch
Every site ships with a dashboard. It shows visits, leads by source, phone taps, and review clicks, with no outside tracker and no cookie banner. Every lead is stored with the search that produced it. A lead counts only when the lead email is sent, so the number cannot be padded.
After launch
Every site comes with a review link you can send in one tap. After a job, you text it to the customer with the message already written. New reviews are what the next homeowner reads before calling, so asking should take seconds and happen after every job.
Always
I work by text and in writing, in English and Russian, and I answer every message myself. On weekdays a text gets an answer within the hour, and a call or a form gets one the same business day.
Text me, (206) 468-2416filon@arseni.dev
Every week
I run Search campaigns only, so the money goes to people who are looking for a contractor right now. The negative list is built before the first dollar is spent. It keeps the budget away from job seekers, do-it-yourself searches, and other trades.
The ads run in your own Google account on your own card. Signed jobs and their values go back into Google Ads, so the bidding learns which searches produce signed work. I take one client per trade in each market. It is month to month, and a text ends it.
Always
Registered in your name. You pay the registrar about $15 a year.
Built inside your own Google account.
No monthly fee, so if you end the ads, the site stays up.